Role: Art Direction and Design

Brief: An up and coming clothing designer is seeking a visual identity to perfectly establish his brand of free spirited, outdoors loving clothing line. Much like his lifestyle, he would like his brand to represent taking the time to appreciate nature, and unplugging from the grid for a while.

Solution: An earth tone color scheme was chosen coupled with a few bright complimentary colors brings this brand to life. A semibold distressed font was chosen to highlight the rugged nature of the brand in an understated manner.