Role: Art Direction and Design

Brief: Two entrepreneurs are looking to open a new coffeehouse needing a complete visual identity, as well as several months down the line a baking book design, as they expand the baked goods portion of the business. Both are very fond of animal characters, modern culture (both describing themselves as a bit of a hipster) and love upbeat, playful design with type. They would like all these aspects incorporated into the visual identity while adding a personal flare to their brand.

Solution: A unique visual identity, complete with animal characters representing each of the owners personality. The logo consists of boldface type, utilizing complimentary colors and incorporating a traditional coffee illustration working both with or without the simple but passionate tagline "We Love Coffee". All of the elements work together to convey a strong brand image. Playful illustrations and and design with type express the fun of the brand and invite the public to join in. When the they are ready to expand on the baked goods portion of the business and release the promotional baking book; an expanded color palette is used as well as adding new illustrations to  support the existing visual identity and continue to build upon the brand's established visual identity.